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Catalog 2004-2005
Business Administration: Marketing (BS)
Requirements of the Major
School of Administration and Business
Course Descriptions Convener: Peter Hellawell


Professional Core:   
BATG 221 Principles of Financial Accounting 3 crs.
BATG 222 Principles of Managerial Accounting 3 crs.
BBAD 223 Business Law I 3 crs.
BBAD 225 Management Statistics 3 crs.
BINF 224 Principles of Information Technology 3 crs.
BMGT 301 Management Theory and Practice 3 crs.
BMKT 301 Marketing Principles and Practices 3 crs.
BFIN 301 Corporate Finance I 3 crs.
BBAD 495 Strategic Management 4 crs.
 
Marketing Concentration
(Courses must be taken in the following order)
 
BMKT 327 Market Research 3 crs.
BMKT 431 Integrated Marketing Communications 3 crs.
Plus Two Marketing Electives Chosen From The Following 6 crs.
  BMKT 302 International Marketing
BMKT 323 Sales Management
BMKT 324 Entrepreneurship
BMKT 325 Industrial Marketing
BMKT 330 Retail Management
BMKT 333 E-Marketing
BMKT 350 Consumer Behavior
BMKT 420 New Product Management
 
BMKT 430 Marketing Management* (Senior Year Course) 4 crs.
  *Students should plan to take this capstone senior marketing course as their last marketing course. It must be taken in residence – Independent Studies are not accepted. This course will not be offered in summer.  

  Minimum 44 crs.
A minor is not available.

Double majors within SAB are not permitted, except with Economics.
SAB School Core Requirements

BBAD 115 Perspectives of Business and Society
(waived for transfer students with 60 or more credits)
4 crs.
B/MECO 113 Introduction to Macroeconomics 3 crs.
BECO 114 Microeconomics 3 crs.
A designated international category course 3 crs.
A designated course in organizational theory and behavior 3 crs.
APHL 301 Ethics in Business or other ethics course 3 crs.

  Minimum 19 crs.



Related Information:
Business Administration Home Page
Marketing Concentration Home Page
General Education Requirements
Graduation Requirements
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