Ramapo College of New Jersey || Online Catalog

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Catalog 2004-2005 Business Administration: Marketing (BS) School of Administration and Business
Requirements of the Major Career Paths	Convener: Peter Hellawell
About the Major Through a broad curriculum of liberal arts and business courses, the Marketing program prepares students for the challenges presented in today's complex business world. The program provides students with a solid foundation in marketing theory and secure understanding of the marketing environment. Students completing this program enter a variety of marketing fields, these include positions in sales promotion (for a manufacturer or sales promotion agency), advertising (as an advertising specialist in the advertising department of a manufacturer or in an advertising agency), as an account representative or media planner, or in sales. Students completing this program receive a B.S. degree in Business Administration.