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Photo: Faculty Catalog 2008-2009 
Anisfield School of Business 
Business Administration: Marketing (B.S.) 
Convener: Ed Petkus 
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Business Administration: Marketing (B.S.) 
Requirements of the Major

Subject Course # Title
GENERAL EDUCATION REQUIREMENTS
INTD 101 FIRST YEAR SEMINAR
ENGL 180 COLLEGE ENGLISH
AIID 201 READINGS IN HUMANITIES
SELECT ONE GE-SCIENCE WITH EXPERIENTIAL COMPONENT CATEGORY
SELECT ONE GE-MATHEMATICS CATEGORY:
MATH 101 or 110 or 121
SELECT ONE GE-HISTORY:
HIST 101-110
SELECT ONE GE-INTERCULTURAL  NORTH AMERICA CATEGORY
SELECT ONE GE-TOPICS ARTS AND HUMANITIES CATEGORY or
GE- TOPICS SOCIAL SCIENCE CATEGORY
ANISFIELD SCHOOL OF BUSINESS REQUIREMENTS
BADM 115 PERSPECTIVES OF BUSINESS AND SOCIETY
ECON 101 MICROECONOMICS
ECON 102 INTRO-MACROECONOMICS
SELECT ONE International Category Course:
IBUS 326 FUNDAMENTALS OF INTERNATIONAL BUSINESS
IBUS 305 POLITICS OF INTERNATIONAL INVESTMENT
IBUS 321 CHINA AND OTHER BUSINESS ENVIRONMENTS IN ASIA
IBUS 340 EUROPEAN BUSINESS COMMUNITY
ECON 323 COMPARATIVE ECONOMIC SYSTEMS
ECON 325 INTERNATIONAL ECONOMICS
SELECT ONE Organizational Category Course:
MGMT 302 MANAGING ORGANIZATIONAL BEHAVIOR
SELECT ONE Ethics Category Course:
INFO 315 COMPUTER LAW AND ETHICS
BADM 301 ETHICS IN BUSINESS
BUSINESS ADMINISTRATION: MARKETING
 MAJOR REQUIREMENTS
PROFESSIONAL CORE:
ACCT 221 PRINCIPLES-FINANCIAL ACCOUNTING
ACCT 222 PRINCIPLES-MANAGERIAL ACCOUNTING
BADM 223 BUSINESS LAW I
INFO 224 PRINCIPLES OF INFORMATION TECHNOLOGY
BADM 225 MANAGEMENT STATISTICS
MKTG 290 MARKETING PRINCIPLES AND PRACTICES
FINC 301 CORPORATE FINANCE I
MGMT 370 OPERATIONS MANAGEMENT  
BADM 495 STRATEGIC MANAGEMENT
REQUIRED MARKETING CONCENTRATION COURSES:
MKTG 310 CONSUMER BEHAVIOR
MKTG 320 INTEGRATED MARKETING COMMUNICATION
MKTG 330 MARKETING RESEARCH
MKTG 430 MARKETING MANAGEMENT
Choose 3 courses from the following At least 1 at the 400 level
MKTG 350 INTERNATIONAL MARKETING
MKTG 360 RETAIL MANAGEMENT
MKTG 370 SALES MANAGEMENT
MKTG 380 BUSINESS TO BUSINESS MARKETING
MKTG 390 E-MARKETING
MKTG 410 ENTREPRENEURSHIP
MKTG 420 NEW PRODUCT MANAGEMENT
MKTG 490 ADVANCED TOPICS IN MARKETING
Related Information:
Business Administration Home Page
Marketing Concentration Home Page
General Education Requirements
Graduation Requirements

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