About the Major
Through a broad curriculum of liberal arts and business courses,
the Marketing program prepares students for the challenges presented
in today's complex business world. The program provides students
with a solid foundation in marketing theory and secure understanding
of the marketing environment.
Students completing this program enter a variety of marketing
fields, these include positions in sales promotion (for a manufacturer
or sales promotion agency), advertising (as an advertising specialist
in the advertising department of a manufacturer or in an advertising
agency), as an account representative or media planner, or in
sales.
Students completing this program receive a B.S. degree in Business
Administration. |
