The Office of Marketing and Communications is responsible for overseeing a number of centralized marketing and communications functions at Ramapo College including: branding, advertising, marketing, publications, graphic design, photography, the official College websites and social media channels, and internal and external public relations.
The Office of Marketing and Communications Includes:
- Branding – oversees branding and communications campaigns including establishing and enforcing the Ramapo College logo usage standards: View Brand Guidelines
- Policies – develops, implements and enforces all Ramapo College policies and procedures related to marketing and communications including the Ramapo College Broadcast Email Policy, Social Media Usage Policy, Electronic Signboard Policy, and others
- Marketing and Advertising – plans and manages a yearly advertising and strategic marketing plan for Ramapo College including media placement scheduling
- Design – directs the design and production of all major Ramapo College publications and collateral material including editing, design and print production
- Photography – originates and provides Ramapo College photography and photographic services by request for any units or groups across the College, and maintains the College’s photography archives
- Websites – develops and maintains all official Ramapo College websites and the Intranet
- Social Media – manages and monitors all official Ramapo College social media channels and accounts including coordinating social media campaigns and daily postings
- Public and Media Relations – gathers and distributes Ramapo College newsworthy content and information for the media, the public and internal audiences including the writing and/or editing of articles, press releases and the Daily Digest
- Emergency Communications – plans, manages and implements emergency communications, and maintains Ramapo College’s Emergency Communications Plan
- Rt. 202 Electronic Signboard – oversees content postings on the Route 202/Ramapo Valley Road electronic signboard
- Advisement – works collaboratively with all units and groups across the College to advise on and support marketing and promotional initiatives
Main Office Number: (201) 684-7602
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