About Marketing

If you see yourself as creative, personable, and tuned-in to the cultural forces that shape today’s business environment, then Marketing is a perfect major for you. The Marketing major at Ramapo College is designed to prepare you with the essential skills to succeed in today’s social-media based, digital-first marketing world.

Through hands-on learning experiences, you will learn cutting-edge marketing strategies, including consumer behavior, marketing research, integrated marketing communication, international marketing, digital marketing, social media marketing, new product development, brand management, sales management, retail management, marketing management, and more.

4+1 FLEX MBA Option Available!

As a student in the Anisfield School of Business, you may also want to consider the pathway to the 4+1 Flex MBA Program, where you can earn both your undergraduate and your Master’s degree in just five years.  Undergraduate business majors get 12 credits of MBA Foundational courses waived, so you can get your MBA by taking just ten more courses (30 credits) after graduation.   Having an MBA is a universally-recognized credential that gives you an advantage in the job market and the skills and knowledge to take on leadership roles in business.  For more information please go to https://www.ramapo.edu/mba/ or email Dr. Juan Cabrera, MBA Program Director, at jcabrera@ramapo.edu