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College Catalog: 2012-2013
Anisfield School of Business (ASB): Business Administration - Marketing (B.S.)
Website: Anisfield School of Business
Students enrolled in the Business Administration major will learn a variety of subjects spanning all aspects of the business community. Accounting, economics, business ethics, business law, finance, information systems, international business, management, marketing and organizational behavior are some of the subjects that are explored as students prepare for their business careers in today’s dynamic global and entrepreneurial economy.
Students who have completed their Bachelor of Science in Business Administration from Ramapo have been employed by national and local C.P.A. firms, small and large corporations, banks and other service industries, and non profit organizations. Additionally, many Ramapo business students are accepted into graduate and doctoral programs annually. Students must choose one of the following concentrations: Finance, Management, or Marketing, and may choose up to two concentrations.
Rules of Acceptance into the Accounting, Business Administration, Economics, Information Systems, and International Business Majors, see About the Anisfield School of Business (ASB).
The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy. In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more. Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.
The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.
Rules of Acceptance into the Accounting, Business Administration, Economics, Information Systems, and International Business Majors, see About the Anisfield School of Business (ASB).
- Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a (W) below. Waivers only apply to General Education Requirements NOT School Core or Major Requirements.
- Double counting between General Education, School Core, and Major may be possible. Check with your advisor to see if any apply.
- Writing Intensive Requirement: Three writing intensive courses in the general education curriculum are required: First Year Seminar, Critical Reading and Writing (formerly College English), and READINGS IN THE HUMANITIES.
- Subject & Course # – Title & Course Description
- GENERAL EDUCATION REQUIREMENTS
- INTD 101 - FIRST YEAR SEMINAR (W)
- SELECT ONE – (W) SELECT ONE – (W) BADM 115 - PERSPECTIVES OF BUSINESS AND SOCIETY OR
- (W) SOSC 101 - SOCIAL ISSUES
- CRWT 102 - CRITICAL READING & WRITING II (was ENGL 180)
- AIID 201 - READINGS IN HUMANITIES (W)
- SELECT ONE – (W) GE-HISTORY CATEGORY: HIST 101-110
- SELECT ONE – GE-SCIENCE WITH EXPERIENTIAL COMPONENT CATEGORY
- SELECT ONE – GE-INTERCULTURAL NORTH AMERICA CATEGORY
- SELECT ONE – (W) GE-TOPICS ARTS AND HUMANITIES CATEGORY OR
- (W) GE-TOPICS SOCIAL SCIENCE CATEGORY
- ANISFIELD SCHOOL OF BUSINESS FOUNDATION REQUIREMENT
- SELECT ONE – Mathematics Category Course:
- MATH 101 - MATH WITH APPLICATIONS
- MATH 110 - PRECALCULUS
- MATH 121 - CALCULUS I
- ANISFIELD SCHOOL OF BUSINESS CORE REQUIREMENTS
- ECON 101 - MICROECONOMICS
- ECON 102 - INTRODUCTION TO MACROECONOMICS
- ACCT 221 - PRINCIPLES OF FINANCIAL ACCOUNTING
- ACCT 222 - PRINCIPLES OF MANAGERIAL ACCOUNTING
- BADM 223 - BUSINESS LAW I
- INFO 224 - PRINCIPLES OF INFORMATION TECHNOLOGY
- BADM 225 - MANAGEMENT STATISTICS
- MKTG 290 - MARKETING PRINCIPLES AND PRACTICES
- FINC 301 - CORPORATE FINANCE I
- MGMT 302 - MANAGING ORGANIZATIONAL BEHAVIOR
- MGMT 370 - OPERATIONS MANAGEMENT
- BADM 495 - STRATEGIC MANAGEMENT
- SELECT ONE – International Category Course:
- IBUS 326 - FUNDAMENTALS OF INTERNATIONAL BUSINESS
- IBUS 305 - POLITICS OF INTERNATIONAL INVESTMENT
- IBUS 321 - CHINA & OTHER BUSINESS ENVIRONMENTS IN ASIA
- IBUS 335 - DOING BUSINESS IN LATIN AMERICA
- IBUS 340 - EUROPEAN BUSINESS COMMUNITY
- ECON 323 - COMPARATIVE ECONOMIC SYSTEMS
- ECON 325 - INTERNATIONAL ECONOMICS
- SELECT ONE – Ethics Category Course:
- INFO 315 - COMPUTER LAW AND ETHICS
- BADM 301 - ETHICS IN BUSINESS
- BUSINESS ADMINISTRATION: MARKETING MAJOR REQUIREMENTS
- REQUIRED MARKETING CONCENTRATION COURSES:
- MKTG 310 - CONSUMER BEHAVIOR
- MKTG 320 - INTEGRATED MARKETING COMMUNICATION
- MKTG 330 - MARKETING RESEARCH
- MKTG 430 - MARKETING MANAGEMENT
- Choose 2 courses from the following At least 1 at the 400 level
- MKTG 350 - INTERNATIONAL MARKETING
- MKTG 360 - RETAIL MANAGEMENT
- MKTG 370 - SALES MANAGEMENT
- MKTG 380 - BUSINESS TO BUSINESS MARKETING
- MKTG 390 - E-MARKETING
- MKTG 410 - ENTREPRENEURSHIP
- MKTG 420 - NEW PRODUCT MANAGEMENT
- MKTG 490 - ADVANCED TOPICS IN MARKETING
Note: A 2.0 GPA in the major is required for graduation.
General Education Requirements
Four Year Plan
Graduation Requirements
Anisfield School of Business Website
Faculty Profiles
