In certain cases, when a message is coming directly from the president’s office, or is directly related to that office, use of the official College seal is appropriate.

The official College Seal is reserved for the Office of the President and instances/applications that are approved by that office. This seal should only be used for the specific exceptional situation it represents and not as a replacement for the primary logo. For example, an open house invitation for the Office of Admissions should not carry the official seal.

In the special circumstances surrounding a president’s inauguration invitation package, the College seal can be used in place of the primary logo because it is a formal event pertaining in the most direct way to the president’s office and official duties at the College. However, in this instance only, the primary logo must be carried on the outer inaugural invitation envelope. For example, the invitation itself can utilize the College seal only, without carrying the primary logo. But the envelope the invitation is mailed in must have the primary logo present.

The official College seal should never be used directly next to or across from the primary logo (whether vertical or horizontal). If, for example, an outer invitation envelope carries the primary logo in the top left corner, the College seal cannot be placed next to it. It can be somewhere less prominent on the outer envelope, as long as it is clear that the primary logo takes precedence.

The official College seal may never be applied to a background so busy it detracts from the legibility of the seal.