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Brand Strategy

Brand Platform

Based on comprehensive discovery and research, our Brand Platform reveals the key insights that establish our positioning and guide our brand strategy.

BRAND PROMISE

Our Brand Promise presents our strongest and most ownable position in the market. This is not a tagline, but rather, a simple, distilled phrase that forms a foundational point for our strategy.

Unapologetically Bold

PERSONALITY

Our Personality helps us to establish and maintain a consistent tone throughout our communications.

Vibrancy & Ambition -> Everyone has a voice -> Service and civic engagement -> Roll-up your-sleeves mentality -> Mentorship

BRAND PILLARS

Our Brand Pillars further define our competitive advantage through our biggest strengths: what we believe in, what connects people to us, and what we do differently or better than other institutions.

Relationships

We see, hear, and respect each student, mentoring and empowering them to speak up for themselves and voice their opinions

Personal Growth

We empower students to explore the person they are so they can make  strides to becoming the  person they want to be.

Liberal Arts

We develop critical  thinkers, effective communicators, and  innovative problem solvers  who are better prepared  to meet the demands of  an evolving job market and a complex world.

Hands-on Experiences

We provide students with  integrated and experiential  learning opportunities to prepare for tomorrow by  actively working to create  their futures today.

FOUNDATION

Our Foundation is based on important, yet non-differentiating, pride points.

Beautiful, picturesque campus > Genuine student-faculty relationships > Convenient location > Public and affordable

 

Ramapo

Narrative

An expression of key elements contained within the Brand Platform and the foundation for the creative to come, serving as inspiration and guidance.

SAMPLE:

We were established in 1969 to provide a relevant education for  the times. Not content with the status quo, we sought to redefine the higher education experience. Youthful exuberance, some might say, and they’d be right. More than a half-century  later, our energy and optimism are stronger than ever. That’s because there’s boldness in our blood.

At Ramapo College of New Jersey, we’re ever evolving, always creating novel ways to make the college experience more of a unifying, community effort, one in which students aren’t just given a voice, but are encouraged to raise their own; aren’t just educated about our world, but are inspired to plant a flag, to lay claim to their place in it; and one in which students don’t just boldly act in a particular moment, but are empowered to make bold thinking a mindset and bold action a lifestyle. Because college is more than a time and a place to learn the knowledge  and the skills to secure a job and to launch a successful career — although that’s paramount. It’s also about developing in students the core belief that their education doesn’t end at graduation — that learning is a lifelong  process of personal discovery that translates into a lifetime of professional success.