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Based on comprehensive discovery and research, our Brand Platform reveals the key insights that establish our positioning and guide our brand strategy.
Our Brand Promise presents our strongest and most ownable position in the market. This is not a tagline, but rather, a simple, distilled phrase that forms a foundational point for our strategy.
Our Personality helps us to establish and maintain a consistent tone throughout our communications.
Our Brand Pillars further define our competitive advantage through our biggest strengths: what we believe in, what connects people to us, and what we do differently or better than other institutions.
Relationships
We see, hear, and respect each student, mentoring and empowering them to speak up for themselves and voice their opinions
Personal Growth
We empower students to explore the person they are so they can make strides to becoming the person they want to be.
Liberal Arts
We develop critical thinkers, effective communicators, and innovative problem solvers who are better prepared to meet the demands of an evolving job market and a complex world.
Hands-on Experiences
We provide students with integrated and experiential learning opportunities to prepare for tomorrow by actively working to create their futures today.
Our Foundation is based on important, yet non-differentiating, pride points.
An expression of key elements contained within the Brand Platform and the foundation for the creative to come, serving as inspiration and guidance.
We were established in 1969 to provide a relevant education for the times. Not content with the status quo, we sought to redefine the higher education experience. Youthful exuberance, some might say, and they’d be right. More than a half-century later, our energy and optimism are stronger than ever. That’s because there’s boldness in our blood.
At Ramapo College of New Jersey, we’re ever evolving, always creating novel ways to make the college experience more of a unifying, community effort, one in which students aren’t just given a voice, but are encouraged to raise their own; aren’t just educated about our world, but are inspired to plant a flag, to lay claim to their place in it; and one in which students don’t just boldly act in a particular moment, but are empowered to make bold thinking a mindset and bold action a lifestyle. Because college is more than a time and a place to learn the knowledge and the skills to secure a job and to launch a successful career — although that’s paramount. It’s also about developing in students the core belief that their education doesn’t end at graduation — that learning is a lifelong process of personal discovery that translates into a lifetime of professional success.
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