Associate Professor of Marketing

Year Joined RCNJ: 2004

Contact Information

• Phone: (201) 684-6233
• Email: kzeno@ramapo.edu
• Office: ASB-510
• Office Hours: Mon 11:30-1:00PM ; Wed 10:30AM-12PM

Education:

• B.A. Duke University
• M.B.A. Duke University
• D.P.S. Pace University

Courses Offered:

• International Marketing
• Marketing Principles and Practices

Teaching Interest:

• Advertising and Promotions
• Multicultural Consumers and Diversity
• New Product Development

Research Interest:

• First Mover Advantage
• Market Segmentation
• International and Multicultural Marketing

Recent Publications:

• Zeno, K., Saldivar, R., & Torres-Baumgarten, G. (2016).  The Role of Marketing and International Business in Fostering Ambiguity Tolerance and Enhanced Decision Making.   Marketing Educators’ Association.
• Zeno, K., Budeva, D., & Saldivar, R. (2015).  Experiential Learning: An assessment of Impact and Engagement in the Marketing Curriculum using Kolb’s Learning Styles.   Marketing Educators Association.
• Huato, J. & Woodbury Zeno, K. (2009). Class, Race, and the Spousal Income Gap: The Effects of Family Income, Educational Attainment, and Race/Ethnicity on the Husband-Wife Income Ratio in the U.S. 1980, 1990, 2000. American Behavioral Scientist, 53(2), 261-275.
• Woodbury Zeno, K. (2008). Organizational Change in Heavily Regulated Industries: Changing First or Second – Does It Really Matter? Published in conference proceedings of the Eastern Academy of Management Conference, Arlington, Va.