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Joy de los Reyes

Assistant Professor of Marketing

Year Joined RCNJ: 2024

Contact Information

Courses Offered:

  • Advanced Topics in Marketing
  • Consumer Behavior
  • Marketing Principles & Practice
  • Sales Management
  • International Marketing
  • Negotiations (MBA)

Education:

  • Rutgers University, B.A. in Economics, Minor in Chemistry
  • NYU Stern School of Business, Executive M.B.A.
  • Felician University, D.B.A

Research Interest:

  • Artificial Intelligence and Marketing Education
  • Women in Leadership

Publications & Conference Presentations

  • · Beerbower, K., de los Reyes, J., Naatus, M.K. (2023) “Creating Future Change Agents in Business: The Impact of On-Campus Women’s Leadership Development Programs”. BAASANA Conference Presentation, Nov. 9, 2023.
    • Best Presentation Award
  • de los Reyes, J. (2023) “The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ University Selection”. Journal of Strategic Enrollment Management Quarterly. Volume 11, Issue 2. July 2023.
  • Bergmann, J., Dacey C., de los Reyes J. (2023) “The emergence of Flipped Learning from COVID-19 and its impact on active learning, engagement, and motivation of students and faculty”. Journal of Faculty Development. September 2023.
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