Associate Professor of Marketing

Year Joined RCNJ: 2009

Contact Information

• Phone: (201) 684-7383
• Email: dbudeva@ramapo.edu
• Office: ASB-109A
• Office Hours: Tues 11:20AM-11:50AM ; FRI 1:30PM-3:30PM & 5:20-5:50PM And by appt.

Education:

• B.B.A. University of Economics – Varna, Bulgaria
• M.S. University of Sofia, Bulgaria
• M.B.A. University of North Florida
• Ph.D. Florida Atlantic University

Courses Offered:

• International Marketing
• Marketing Principles & Practices
• Marketing Research
• Retail Management

Teaching Interests:

• Consumer Behavior
• International Marketing
• Marketing Channels
• Marketing Communication
• Marketing Principles
• Marketing Research

Research Interests:

• Culture and its impact on consumer behavior
• International Market Segmentation
• Marketing Education

Recent Publications:

• Fine, M. B., Gleason, K., & Budeva, D. (2016).  Getting what you’re worth: Implications that affect firm value in a brand acquisition.   Journal of Brand Management, 23 (5), 70-96.
• Budeva, D., & Mullen, M. R. (2016). Does culture matter for international market selection?. International Journal of Export Marketing, 1(2), 193-214.
• Budeva, D., Kehaiova, M., & Petkus, E. (2015).  Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA.   e-Journal of Business Education & Scholarship of Teaching, 9(1) 97-106.
• Zeno, K., Budeva, D., & Saldivar, R. (2015).  Experiential Learning: An assessment of Impact and Engagement in the Marketing Curriculum using Kolb’s Learning Styles.   Marketing Educators Association.
• Budeva, D., Li, H., & Stoyanov, S. (2014).  International Strategic Aliiances for Marketing, Host Country Environment, and Cummulative Abnormal Returns.   The Clute Institute 2014 International Business Conference.
• Budeva, D. & Mullen, M. R. (2014).  International Market Segmentation: Economics, National Culture and Time.   European Journal of Marketing, 48 (7/8), 1209-1238.
• Budeva, D., Li, H., & Stoyanov, S. (2013). A Conceptual Study on International Marketing Strategic Alliances, Host Country Environments, and Cumulative Abnormal Returns. The Clute Institute 2013 International Conference.
• Budeva, D. & Petkus, E. (2011).  Social Axioms and Learning Styles: Implications for Marketing Education.   Marketing Educators’ Association.
• Budeva, D., Fine, M., & Gleason, K. (2011).  The Value Implications of Brand Equity Enhancement Strategies: Evidence from Capital Market Perceptions of Brand Acquisitions.   Marketing Strategy Meets Wall Street II.
• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2011).  Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.   Marketing Education Review, 21, 113-123.
• Budeva, D. (2010).  Cross-cultural differences in evaluating product characteristics: motion pictures.   Management Research Review, 33 (5), 423-436.